Apple removed app management starting with iTunes 12.7. Read the second document on various ways to do this including using an older iTunes and manually installing ones already on your computer.
How To Update Your Itunes
Changes in the new iTunes [12.7] - https://support.apple.com/HT208075
How To Find Apps On Itunes Mac
Managing apps with iTunes 12.7 or later - https://discussions.apple.com/docs/DOC-12234
ITunes is the world's easiest way to organise and add to your digital media collection. We are unable to find iTunes on your computer. To download from the iTunes Store, get iTunes now. This version, iTunes 12.6.3, features support for managing iOS apps within iTunes. As noted by Apple, this version of the app can be installed over a newer version like iTunes 12.7. From Apple: If you've already installed a newer version of iTunes, you can download this version of iTunes on your Mac, PC 32-bit or PC 64-bit and run the installer. Note: If you have subscriptions to Apple Music, iTunes Match, or another service attached to your local Apple ID, you'll need to cancel those first, then re-sign after you've switched over. Launch Settings from your Home screen. Tap on iTunes & App Store. Tap on Apple ID. Authenticate with Password or Touch ID, if required. Tap on Country/Region. Farewell iTunes: How to Use the Music App in macOS Catalina. Apple's macOS Catalina removes the iTunes app but lets you access all your songs, playlists, and Apple Music from a new Music app.
Manually manage content on your iPhone, iPad, or iPod touch using iTunes - https://support.apple.com/HT201593 - 'Manually add items from your computer: If you have media on your computer that you can't redownload from the App Store or iTunes Store directly on your iOS device, such as custom ringtones or iOS apps, you can drag and drop the media from your computer to your iOS device using iTunes.'
Deploy apps in a business environment with iTunes - Apple Support - https://support.apple.com/HT208079 - Downgrade to iTunes 12.6.4
Apr 11, 2018 8:56 PM
Download macOS Catalina for an all‑new entertainment experience. Your music, TV shows, movies, podcasts, and audiobooks will transfer automatically to the Apple Music, Apple TV, Apple Podcasts, and Apple Books apps where you’ll still have access to your favorite iTunes features, including purchases, rentals, and imports. Measure your app’s performance and get unique insights with data you won’t find anywhere else using App Analytics, Sales and Trends, and Payments and Financial Reports. Available in App Store Connect, these tools are included with Apple Developer Program membership and require no technical implementation. You’ll need to visit Apple’s “Deploy apps in a business environment with iTunes” Knowledge Base article to find iTunes 12.6.3. Or, if you aren’t up for an extra click or two, go ahead.
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